BUS 348
3 credits
Basic marketing concepts and their applications. Issues include strategy, market segmentation, individual consumer behavior, marketing research, promotion, pricing and international marketing. The emphasis is on analysis of the challenges facing business with respect to all relevant constituencies, including the company in general, managerial colleagues across functional areas, consumers, stockholders, and government. This course may not be taken for credit in addition to BUS 349.
One of
ACC major
BUS major
ISE major
PSY major admitted to the marketing concentration
Major: ACC, BUS or ISE or PSY major admitted to the marketing concentration.
| Section | Days | Time | Room | Instructor |
|---|---|---|---|---|
| LEC 01 | TuTh | 9:30AM–10:50AM | FREY HALL 105 WESTCAMPUS | Julie Huang★ 4.6 |
| LEC 02 | TuTh | 11:00AM–12:20PM | FREY HALL 105 WESTCAMPUS | Julie Huang★ 4.6 |
| LEC 03 | MoWe | 2:00PM–3:20PM | HARRIMAN HLL 137 WESTCAMPUS | Robert Ettl★ 4.6 |
| LEC 04 | MoWe | 5:00PM–6:20PM | FREY HALL 301 WESTCAMPUS | Camille Abbruscato★ 4.4 |
| LEC 90 | TBA | TBA– | TBA | Staff |
| LEC 90 · SUNY Korea | MoWe | 2:00PM–3:20PM | Korea OUTOFCNTRY | Dae Ryun Chang |
| LEC 91 · SUNY Korea | Tu | 2:00PM–4:50PM | Korea OUTOFCNTRY | Young-Won Ha |
| Section | Days | Time | Room | Instructor |
|---|---|---|---|---|
| LEC 01 | TuTh | 8:00AM–9:20AM | HARRIMAN HLL 108 WESTCAMPUS | Julie Huang★ 4.6 |
| LEC 02 | MoWe | 3:30PM–4:50PM | FREY HALL 105 WESTCAMPUS | Neli Loewenthal |
| LEC 03 | MoWe | 5:00PM–6:20PM | FREY HALL 317 WESTCAMPUS | Neli Loewenthal |
| LEC 04 | TuTh | 9:30AM–10:50AM | FREY HALL 201 WESTCAMPUS | Jie Yang★ 3.3 |
| LEC 05 | TuTh | 11:00AM–12:20PM | FREY HALL 205 WESTCAMPUS | Jie Yang★ 3.3 |
| LEC 90 · SUNY Korea | TuTh | 5:00PM–6:20PM | Korea OUTOFCNTRY | Dae Ryun Chang |
| LEC 91 · SUNY Korea | MoWe | 2:00PM–3:20PM | Korea IAP | Jinyong Lee★ 1.0 |
| LEC 91 · SUNY Korea | TuTh | 2:00PM–3:20PM | Korea OUTOFCNTRY | Young-Won Ha |
Compass