This course provides an introduction to machine learning (ML) and artificial intelligence (AI) techniques with a focus on business applications. Students will explore key AI-driven predictive modeling approaches, including supervised and unsupervised learning, and apply them to real-world business problems. The course covers foundational and advanced ML and AI methods and models. By emphasizing both model development and business decision-making, students will gain hands-on experience implementing AI models, evaluating their performance, and interpreting results.