BUS 448
3 credits
A capstone course for students in the Marketing Specialization in which students apply a wide range of marketing principles to address problems different companies face in areas such as channel distribution, pricing, new product development, communication, promotions, strategic marketing alliances, positioning, and target marketing.
All of
One of
BUS Major
PSY major admitted to the marketing concentration
U4 standing or higher
BUS 358Marketing Researchmay be taken together
BUS Major or PSY major admitted to the marketing concentration and U4 Standing; Pre or Co-requisite BUS 358.
Compass